Corporate identity is the combination of visual elements used to represent a company. It typically includes a logo, colors, typefaces, and other design elements that uniquely represent the company’s brand and values. These elements are used to create a consistent, unified look and feel across all of the company’s marketing materials and communications. How often should I update my corporate identity elements? It is not necessary to update your corporate identity elements on a regular basis, though it is important to review them periodically. As your business evolves and changes, your corporate identity elements should be updated to reflect those changes.